Influencer Marketing
Reaching the right audience is a vital element to keep in mind when developing your influencer marketing campaigns. You want to identify influencers with followers from your desired target audience because their followers are your potential customers. This is where InfluencerDB comes in: We are proud to announce the launch of our brand new and highly-anticipated age distribution feature!
Education
Are you throwing your money at fake influencers? We’ll show you how to detect fake influencers on Instagram and keep your influencer marketing money well-invested in nine easy steps!
Case Studies
With over 29 million viewers in the US and nearly 18 million viewers in the UK, the royal wedding of Meghan Markle and Prince Harry of Wales was without a doubt a global media event. In only 50 hours, influencers mentioned the Royal Wedding 2018 almost 85,000 times on Instagram.
We analyzed these event-related posts and came to one clear conclusion whose relevance for marketers goes beyond the current occasion: media events have tremendous power to raise brand awareness and engagement. The royal wedding was a fairy-tale come true – for both the monarchy and the brands and celebs involved.
Influencer Marketing
Today we're excited to announce that InfluencerDB is bringing our mission to make influencer marketing simple, transparent and data-driven to the United States. On the heels of our success in Europe working with the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder and more, we are delighted to bring our expertise to the US market.
Additionally, we are thrilled to announce Equinox as our first major client to join following the expansion.
Education
Why do Instagram stories make us feel closer to influencers? What makes unboxing videos so popular? Read about the fascinating science behind why these 6 Instagram engagement tactics work, and how to choose which ones to incorporate into your influencer marketing strategy.
Education
Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if an influencer falls out of favor with their audience or turns on your brand. Being prepared to deal with crises is the only way to go into these partnerships.
Education
The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.
Education
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
Education
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
Entertainment
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.