Influencer Marketing Blog for Professionals | InfluencerDB - Free Influencer Marketing & Management Platform

Royal Wedding 2018 On Instagram: How Brands Earned Millions Worth Of Media Attention

June 8, 2018June 18, 2018
by Rebecca Schuhmacher

With over 29 million viewers in the US and nearly 18 million viewers in the UK, the royal wedding of Meghan Markle and Prince Harry of Wales was without a doubt a global media event. In only 50 hours, influencers mentioned the Royal Wedding 2018 almost 85,000 times on Instagram.

We analyzed these event-related posts and came to one clear conclusion whose relevance for marketers goes beyond the current occasion: media events have tremendous power to raise brand awareness and engagement. The royal wedding was a fairy-tale come true – for both the monarchy and the brands and celebs involved.

Influencer Marketing

InfluencerDB Expands to US with Opening of New York Office

May 17, 2018May 18, 2018
by Ariel Dekovic

Today we're excited to announce that InfluencerDB is bringing our mission to make influencer marketing simple, transparent and data-driven to the United States. On the heels of our success in Europe working with the biggest brands including Lufthansa, Mercedes Benz, Asics, Cluse, Shiseido, Estee Lauder and more, we are delighted to bring our expertise to the US market.

Additionally, we are thrilled to announce Equinox as our first major client to join following the expansion.

Education

Why These 6 Delightful Instagram Influencer Tactics Win Followers’ Hearts

May 7, 2018June 15, 2018
by Janna Ehrhardt

Why do Instagram stories make us feel closer to influencers? What makes unboxing videos so popular? Read about the fascinating science behind why these 6 Instagram engagement tactics work, and how to choose which ones to incorporate into your influencer marketing strategy.

Education

Caution: Influencer Marketing Crisis Ahead – A Guide on How to Manage

April 20, 2018June 14, 2018
by Janna Ehrhardt

Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if an influencer falls out of favor with their audience or turns on your brand. Being prepared to deal with crises is the only way to go into these partnerships.

Education

How to Launch Your Brand with Influencers: 3 Real Life Examples

April 13, 2018June 18, 2018
by Mona Hellenkemper

The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.

Education

Out of 14 Million Instagram Hashtags Last Month Here Are The Top 100

April 11, 2018April 13, 2018
by Janna Ehrhardt

Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.

Education

Influencer Marketing Expert Bernard Koomson: “We can improve our work with influencer data”

April 4, 2018May 22, 2018
by Ariel Dekovic

Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.

Entertainment

You Need to Follow These 5 Stunning Color-Themed Accounts on Instagram

March 29, 2018March 29, 2018
by Natascha Pilz

In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.

Education

6 Common Influencer Marketing Myths Debunked

March 23, 2018March 28, 2018
by Rebecca Schuhmacher

Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.

Education

“How Many Likes Can You Get Us?” – Insights From an Influencer Marketing Agency Expert

March 16, 2018June 15, 2018
by Natascha Pilz

In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.

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