Education
The way brands can enter the market today and make their way to the top has changed significantly with the emergence of social media. Influencer marketing has become a go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor Kerbholz, and jewelry brand Melou are shining examples of companies using influencer marketing to launch successful e-commerce brands.
Education
Instagram itself has upped the relevance of its hashtags by introducing the follow hashtag feature as well as hashtags in bios. Brands, agencies and influencers can use our monthly top 100 hashtags analysis to develop savvy hashtag strategies on Instagram.
Education
Bernard Koomson, Global Influencer Marketing Manager at Zalando and leader of influencer marketing shares his expertise and valuable influencer marketing insights with InfluencerDB. Ariel Dekovic, Global Communication Manager at InfluencerDB talks with him about the stage of influencer marketing, its strategies, opportunities, limitations, and its future.
Entertainment
In the social media universe, it’s sometimes hard to find an angle that sets you apart from the huge mass of influencers on Instagram. Our feeds are flooded with fashion influencers, food bloggers, and fitness accounts that can often hardly be distinguished from one another. So, how can you stand out from the crowd of influencers on Instagram? The answer is: Color themes! We have found five inspiring influencers from various areas using specific color themes to act out their creativity to the fullest.
Education
Yes, influencer marketing works for more than B2C brands. Yes, fake followers and influencers are avoidable. And no, greater reach is not always better. It's time to separate the facts from the rumors: We expose the six most common influencer marketing myths.
Education
In our latest webinar, we explored how influencer marketing agencies can help brands support their influencer marketing strategies. Consulting with an influencer marketing agency can be particularly useful if your brand is a newcomer to the field or if you lack the manpower to plan and execute an influencer marketing strategy yourself. To learn more about working with agencies, we sat down with Laura Pier, managing director of the influencer marketing agency Social Match.
Education
What could be better to launch your latest summer collection than the fashion influencers of Australia? No matter if your brand has the hottest swimwear for relaxing beach days or summery flower dresses and blouses, one of these Australian fashion influencers could be the next look for your brand. We examined hundreds of Australian Instagram accounts and found 5 fashion bloggers that could be the perfect fit for your next fashion campaign.
Education
Likes, comments, engagement rates, growth rates, website traffic… do you sometimes feel lost in the maze of influencer marketing metrics, unable to find a path to your desired goal? Influencer marketing is growing up so quickly that marketers often struggle to set a course through this rapidly changing field.
Influencer Marketing
We'll join legendary Online Marketing Rockstars Festival from March 22 to 23, 2018. We're excited to see international speakers, top music acts, and meet you! Come see us at our booth or message us beforehand to schedule a talking slot with one of our colleagues from Sales, Customer Success, or PR & Content. Meet us here: Hall A3, Booth I15
Education
When speaking with our brand partners, we constantly hear that brands find themselves struggling with getting into the influencer marketing game. Are influencer marketing agencies one way influencer marketing novices can break in? And how can brands identify the perfect-fit influencer marketing agency?
